Advantage Australia’s John McLoughlin, Group Managing Director, Asia Pacific will present “Developing Effective Commercial Relationships – What are the key drivers of success in today’s trading environment?” at the drinks association’s next Network Breakfast.
At the recent Australian drinks Awards, Casella Family Brands and Asahi Premium Beverages were the joint winners of Supplier of the Year after coming out on top in the 2017 Trade Survey Report.
For the past 10 years, Advantage Australia has been conducting a benchmark study to measure how favourably suppliers are regarded by retailers in both the on and off-premise, which is used to determine Supplier of the Year.
"As each year progresses, we are encouraged by the increased levels of engagement received for the program and the quality of feedback provided from both retailers and suppliers, highlighting collective opportunities to drive greater collaboration and business alignment," said McLoughlin.
His presentation will offer learnings from 10 years of Trade Surveys, plus an examination of the attributes that correlate with delivery of successful commercial relationships.
It will cover an analysis of the key drivers of collaborative business relationships, the barriers to productive collaboration and where to focus when getting the organisation fit to collaborate.
Advantage Australia, the industry leader in B2B performance benchmarking with its Advantage Report, is an associate member of the drinks association and a corporate partner of the Australian drinks Awards.
DATE: Tuesday, October 24, 2017
LOCATION: Luna Park, Sydney
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