27 January, 2020

ALM partners with StayinFront to optimise field force

ALM partners with StayinFront to optimise field force

StayinFront has announced that Australian Liquor Marketers (ALM) has deployed its technology to increase field force effectiveness in Australia.

StayinFront is a Corporate Partner of the Drinks Association and a leading global provider of mobile, cloud-based field force solutions, analytics and digital solutions.

The company will provide its mobile solution, TouchCG Advanced, to ensure ALM’s sales representatives are able to conduct more tasks in every store visit, plus its back office tool, TouchCG Admin Portal, for ALM’s systems administrators to enable them to efficiently manage in-field teams. 

ALM supplies more than 12,000 liquor premises throughout the country. It also incorporates a specialist on-premise liquor division that supports bars, pubs, restaurants and hotels.

Recognised by leading industry experts and analysts, StayinFront was ranked Best-in-Class for Mobile UX, Analytical Insights, Retail Activity Optimization, Guided Selling, Coaching and Interactive Customer Presentations in the Promotion Optimization Institute’s Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2019.

“After an extensive search, we are pleased to have selected StayinFront, as we are impressed with their ability to provide us with a solution that supports our selling capabilities across all our routes-to-market – off-premise, on-premise and hybrid liquor outlets," said Chris Baddock, CEO, Australian Liquor Marketers.

"StayinFront’s platform enables us to streamline our processes and set activity targets and tracking for our Business Development Managers, and allows our system administrators to view built-in-analytics, dashboards and KPIs to maximize the power of the system.” 

Archel Aguilar, Managing Director, StayinFront Group Australia, added: “We look forward to providing ALM’s field teams and managers with our award-winning technology that will empower them to Do More, Know More and Sell More on every visit.”