The Drinks Association is thrilled to welcome Manildra Group as the sponsor of its inaugural Emerging Brand of the Year Award at the 2018 Australian Drinks Awards.
Emerging Brand of the Year is one of three new consumer judged awards at the Australian Drinks Awards, alongside Fan Favourite and Most Distinctive Brand.
"Manildra Group is delighted to celebrate achievements and innovation with many of our customers and the wider industry at this premier event," said Product Manager Debbie Forster. "We’re proud to be able to support the event by recognising brands that sets the drink standard globally for purity, excellence and innovation.
Manildra Group joined The Drinks Association as an Associate Member earlier this year. The world-class distillery produces grain neutral spirits for a range of craft and big brand beverages – including vodka, gin, blended whiskies, liquor and read-to-drink packaged alcohol.
"As one of the world’s leading grain neutral spirit producers, Manildra Group is proud to support The Emerging Brand of the Year across five categories," said Forster. "As brands grow and gain wide-spread acclaim among their peers and industry, this award recognises brands that add zest to the sector while garnering significant consumer awareness and popularity in the process."
The Emerging Brand of The Year will be judged via a survey of 4000 target consumers conducted by Thrive Insights.
According to Thrive Insights Director Chris Papadimitriou, the brand that is perceived most by consumers within each drinks category as ‘gaining in popularity’ most will receive the Emerging Brand of the Year award.
"The Emerging Brand of the Year award recognises the status of a brand as being ‘one to watch’ in its drinks category in the eyes of the consumer, and signals that the brand is increasing in prominence within the category," he said. "As such, winning the Emerging Brand of the Year award is a significant accolade, particularly as it provides the potential for brands with a smaller presence to be recognised for their growing popularity.
The Australian Drinks Awards will be held at The Ivy Ballroom, Sydney, on September 13, 2018.