15 December, 2018

Coles' longest-serving staffer rings the bell on its ASX debut



Coles' longest-serving staffer rings the bell on its ASX debut

Coles managing director Steven Cain had a very special employee on hand for the company's listing ceremony at the ASX this morning: 85-year-old Brenda Palmer. 

Coles Group shares have started trading on the Australian Securities Exchange following a $20 billion demerger from Wesfarmers. The shares opened at 11am at $12.49. 

Click here to read more from the Australian Financial Review on Coles' performance. 

Palmer has worked behind the checkout at Coles Malvern since it opened on July 19, 1967.

“People say to me, ‘What’s your secret, what do you do Brenda?’ and I say ‘never think old’. The moment you think you’re old, you are,” she told News Corp last year.

The much-loved employee still works four mornings every week.

“She truly leads by example, she is the face of Coles no doubt,” Brenda’s manager said. “She gives great customer service, people actually queue for her register.”

When she's not on the till, Palmer strolls through the aisles and fills home delivery orders.


Earlier this year, Palmer even starred in the ''Good Things are Happening at Coles" ad with celebrity chef Curtis Stone.

The ad highlighted Coles' commitment to sustainability, Indigenous employment, staff development, Australian made, supplier relationships and the Coles Nurture Fund.

Coles Liquor was the sponsor of the inaugural Inclusive & Diverse Workplace Award at the 2018 Australian Drinks Awards.



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