Australian consumers have voted on their favourite spirits of the year, with the winners announced at the 2018 Australian Drinks Awards.
Fan Favourite is one of three new consumer judged awards The Drinks Association has introduced to the Australian Drinks Awards this year, alongside Most Distinctive Brand and Emerging Brand.
Australia’s top 200 brands were automatically entered in Fan Favourite, with the trophy handed to the brand in each drinks category that cumulatively scored highest across brand metrics (awareness, trial, regular consumption, most often and favourite) and on being identified as a ‘brand I like to be seen with’.
The winners were determined through a nationally representative consumer survey of 4000 respondents.
“Receiving the Fan Favourite award signals the status of a brand within the industry as the category leader and as such is an immense honour,” said Chris Papadimitriou from Thrive Research, which led the judging process.
Here are the winners:
Fan Favourite Spirit (Dark) went to Brown-Forman’s Jack Daniel's; Fan Favourite Spirit (White) went to Diageo’s Smirnoff.
Fan Favourite RTD (Dark) went to Coca-Cola Amatil & Beam Suntory’s Jim Beam and Cola; Fan Favourite RTD (White) went to Asahi Premium Beverages’ Vodka Cruiser.
Fan Favourite Aperitif/Liqueur went to Diageo’s Baileys.
Fan Favourite of the Year was sponsored by Mainfreight.
“Congratulations to all the winners,” said Mainfreight Business Development Manager Brad Greer. “The awards are a wonderful recognition of your contribution to creating and presenting a genuine brand of excellence. Well done and we look forward to watching you build on this year’s success. Thank you for allowing us to share in your industry awards and be a part of such a special night.”
>> CLICK HERE TO VIEW AUSTRALIA'S FAN FAVOURITE BEERS OF THE YEAR
>> CLICK HERE TO VIEW AUSTRALIA'S FAN FAVOURITE WINES OF THE YEAR
>> CLEAR HERE TO VIEW AUSTRALIA'S FAN FAVOURITE CIDERS OF THE YEAR
The Australian Drinks Awards are an initiative by The Drinks Association to celebrate excellence in the drinks industry. The 2018 awards were held at the Ivy Ballroom, Sydney, on September 13.