21 September, 2017

Understanding today's complex shopper journey



Understanding today's complex shopper journey

the drinks association associate member IRI is holding a presentation next month on "The Connected Consumer: Understanding Today's Complex Shopper Journey."

The consumer landscape is evolving at an incredibly rapid pace as are the diversifying needs of today’s shoppers. Changing social values, shifts towards holistic health and increasingly connected consumers are driving increasingly complex shopper journeys and the blurring of retail channels. As a result, retailers and manufacturers need to respond to the growth of online retailers and varying shopper needs at the local market level.

Join IRI's Larry Levin, Executive Vice President, Consumer & Shopper Marketing, and Mike Boland, Executive Vice President, Consumer Shopper Analytics Director, as they talk about the connected consumer, the impact of Amazon and how manufacturers and retailers can disrupt the consumer and shoppers path to purchase to drive sustainable growth.

DETAILS

WHEN: Monday, July, 3, 2017
TIME: 3pm - 4.30pm
WHERE: IRI Head Office, Rhodes Corporate Park, Homebush Bay Drive

Click here to register




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