The Australian drinks industry’s Most Distinctive Brands have been announced at the 2018 Australian Drinks Awards.
Australia’s top 200 brands were automatically entered in Most Distinctive Brand of the Year, with the winners determined through a nationally representative consumer survey of 4000 respondents.
Within each drinks category, the brand perceived by consumers as being most ‘unique and different’ received the Most Distinctive Brand of the Year award.
“The Most Distinctive Brand of the Year award recognises individuality and character as it is perceived by the consumer and demonstrates that the brand is regarded by consumers as providing a unique offering,” said Chris Papadimitriou from Thrive Research, which led the judging process.
“This award presents an opportunity for brands that are doing things differently to be acknowledged and celebrated.”
Here are the winners:
Beer (Domestic): Young Henrys
Beer (Imported): Guinness (Lion)
Cider: Rekorderlig (Chilli Marketing)
RTD (Dark): Jack Daniel's & Lemonade (Brown-Forman)
RTD (White): Coco Vodka (Think Spirits)
Spirits (Dark): The Kraken (Proximo)
Spirits (White): Crystal Head (Think Spirits)
Aperitif/Liqueur: Pimms (Diageo)
Aperitif/Liqueur: Fireball (Southtrade)
Wine (Red): d'Arenberg (Inglewood Wines)
Wine (White): Oyster Bay (Delegat Australia)
Wine (Sparkling): Jansz (Samuel Smith & Son)
Most Distinctive Brand of the Year was sponsored by BevChain.
“Well done to all the winners,” said BevChain Group Manager – Strategy & Corporate Development, Josh Morris. “What a great acknowledgement of a deep business-wide commitment, to engage in effective and meaningful ways with its customer base.”
The Australian Drinks Awards are an initiative by The Drinks Association to celebrate excellence in the drinks industry. The 2018 awards were held at the Ivy Ballroom, Sydney, on September 13.