The Promotion Optimization Institute (POI) has awarded StayinFront with six Best-in-Class Distinctions in the 2018 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods.
StayinFront is a global leader in mobile, cloud-based field solutions for the consumer goods industry and a Corporate Partner of The Drinks Association.
It received the distinctions for Retail Activity Optimization, Analytical Insights, Guided Selling, Interactive Customer Presentations, Mobile User Experience and Coaching.
The report, authored by POI Partner, Dale Hagemeyer, leverages his over 30 years of experience in applied technology in the consumer goods industry, including 15 years as Research Vice President and Managing Vice President at Gartner, and in management positions at PepsiCo, Sunbeam Corporation, Kraft Foods, The Quaker Oats Company and Kroger. The report highlights StayinFront’s strong analytics capabilities, citing the acquisition and integration of 20:20 Retail Data Insight for enabling deeper analytics and insights, with the ability to drive actions down to the store level.
Hagemeyer said: “This is a huge move for StayinFront as it builds upon a strong analytical product and takes the StayinFront Insight product to higher levels, from the user device all the way back through the optional insight data warehouse with predictive lost sales, comparisons to similar stores nearby, and contextualized, fact-based selling through the PitchBook module.
“The addition of correlative relationships in causality will make it even more powerful.”
Other key differentiators noted include StayinFront’s early adoption and broad assortment of “sell more” capabilities, and its demonstrated ability to handle and support thousands of users across multiple geographies with a single solution.
“POI is a trusted leader in the consumer goods industry, and we are pleased to have been recognized as Best-in-Class in six categories,” said Thomas Buckley, StayinFront CEO. “We are committed to delivering innovative and cost-effective solutions that help our customers do more, know more, and sell more.”
The POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods highlights key insights for sales, marketing and merchandising executives including the best-in-class across, but not limited to, user experience, analytical capabilities, product vision, and configurability.
The 2018 report evaluated 23 solutions from 20 vendors, identifying best-in-class capabilities and recommendations for excellence to help improve the overall retail and shopper experience