Advantage Australia has appointed Steve Andrews as General Manager, Melbourne.
Andrews joins Advantage from AB InBev/CUB where he currently holds the role of Senior Sales Optimisation Manager, responsible for the transformation of sales capability, systems, tools and process, including the development of the ABI University Sales School curriculum.
Prior to his tenure at CUB, Andrews led the development of an emerging shopper research business, Shopperpedia. As General Manager, he had the unique opportunity to become well acquainted with the strategic interaction between many suppliers and retailers as they jointly develop grocery categories.
Andrews has 25 years experience in FMCG, where he worked within global food and drinks companies, including Mars, Diageo and Anheuser-Busch InBev, managing major retail accounts. His combination of research and sales capability experience brings a unique mix of talents ideally suited to help Advantage deliver on its mission to support retailer and supplier engagement.
He will be based in Melbourne and focus on servicing Melbourne, Brisbane and Adelaide based clients as well as developing Advantage's innovation agenda, including new and emerging programs.
Additionally, Kellie Tyrrell-Smith has been appointed Director of Custom Research. Kellie is a behavioural psychotherapist, researcher and strategist with a core focus on defining & resolving business problems for growth.
Her role has been developed to meet the emerging needs of clients in the field of supplier and retailer engagement. Kellie comes to Advantage with a 20-plus-year career in research leading insights teams across businesses such as Sanitarium and The Coca-Cola Company before founding Inner Perspective, an Insights consultancy delivering a range of customised insight led training tools & solutions to resolve brand and people led business problems.
Tyrrell-Smith’s expertise in qualitative and quantitative research based methodologies, her passion for understanding human needs and motivations together with an extensive knowledge base of human psychological theories will support Advantage’s ability to step change the breadth of services it can offer to clients, with a focus on bespoke research.
Advantage Australia Managing Director John McLoughlin said: "Along with the recent announcement that Megan Treston has joined the Advantage team in the Role of General Manager, Sydney after a 21-year career at Nielsen, this now completes the investment in capability that I believe will support our strategy to deliver insight driven solutions in supplier and retailer engagement that lead to enhanced partnerships and profitable outcomes."
Finally Alice Hutchin will continue in her role as Client Services Director, Sydney. Alice joined Advantage two years ago on the back of a 20 year career with Unilever, and has built a great rapport with Advantage's client base across both retailers and suppliers.
Advantage Australia is a Corporate Partner of The Drinks Association. It is one of the leading business-to-business market research companies operating worldwide. The company helps clients create more rewarding business relationships through benchmarking.