As the Australian Drinks Awards enter their sixth successful year, The Drinks Association has announced an exciting new format for the premier event.
After consultation with suppliers, Thrive Research and Advantage Australia, The Drinks Association has overhauled the judging process and award categories for the drinks industry's most prestigious night.
"Growing and evolving is vital to keep pace with our dynamic industry," said The Drinks Association CEO Georgia Lennon. "After five wonderful years, the Association decided it was time to view the Awards program with a fresh eye."
The feedback received during three months of consultation was a desire to streamline the entry process and make the awards more inclusive of the industry as a whole.
As a result, drinks companies will no longer be required to submit entries to most categories, with the top 200 brands automatically considered for accolades including Fan Favourite, Most Distinctive Brand and Emerging Brand.
In the Supplier category, Most Improved Supplier and Supply Chain Partnership categories have been added.
"One thing that won't be changing is the credible, clear and transparent judging that has made winning at the Australian Drinks Awards so highly regarded," Lennon noted.
The Drinks Association is also proud to introduce three Contribution to Industry awards: the Gender Equity Award, Inclusive & Diverse Workplace Award and the Corporate Social Responsibility Award.
"Our D&I Council and Women in Drinks have been doing amazing work in the diversity sphere and we felt it was important to reflect the progress being made in that sector to make the drinks industry and even more attractive place to work," said Lennon.
"There are also an increasing number of positive steps being made by drinks companies to ensure their businesses are at the forefront of environmental and social responsibility."
To request submission documents for the Contribution to Industry Awards, email The Drinks Association on firstname.lastname@example.org
Click here to read more about the new awards.
The 2018 Australian Drinks Awards will be held on Thursday, September 13, at The Ivy in Sydney.
The Drinks Association is seeking expressions of interest from companies interested in entering the Contribution to Industry Awards. Email email@example.com for more information.