29 February, 2020

StayinFront Acquires Lab4Motion

StayinFront Acquires Lab4Motion

Leading global provider of mobile, cloud-based field force solutions and EPoS analytics for the consumer goods industry StayinFront, has acquired Lab4Motion Solutions.

The Poland-based provider of image and video recognition technologies will be renamed StayinFront Digital. 

Lab4Motion’s image processing technology saves time in-store, improves compliance and eliminates the bias, subjectivity and error of the manual audit process while concurrently allowing users to increase the types of metrics captured during in-store visits.

Self-learning algorithms identify all types of SKUs and automatic stitching of photos allows for captured multi-photo expositions to be efficiently analyzed. Seamless integration with StayinFront TouchCG enables consumer goods organisations to improve in-store productivity and gain real time visibility into product performance and customer behavior at the shelf by delivering actionable insights to sales representatives and managers.

“We’ve been impressed with the technology of Lab4Motion and our future investment will allow us to better scale our digital offerings, deliver our new ‘interactive shelf’ product and continue our technical roadmap of the store of the future,” said Tony Bullen, Chief Technology Officer, StayinFront (Asia-Pac).

“We’re excited to be incorporating the digital merchandising expertise of Lab4Motion into our core products, StayinFront TouchCG and StayinFront EdgeCG. This fits nicely with our 20:20 RDI acquisition which focused on driving measurable improvements to retail execution strategies by enhancing sales revenue and improving return on investment in the deployment of field resources and trade spend execution,” added Thomas Buckley, CEO of StayinFront.

“We continue to see real opportunity to deliver seamless advanced capabilities in the form of actionable insights to our global clients. Integrating digital merchandizing and image recognition technologies with analytic technologies fits squarely within our goal of allowing our clients to Do More, Know More and Sell More.”

“We’re amazed with the depth of StayinFront’s technical team, product line and global reach,” said Maciej Witkowski, Chief Operating Officer of Lab4Motion. “We’ve laid out our exciting product roadmap and I look forward to leveraging our technical teams to deliver best-in-class digital functionality to our consumer goods clients.”

New MD for StayinFront Australia

StayinFront recently announced that Archel Aguilar (pictured below, left), former Implementation Director, has been promoted to Managing Director for StayinFront Group Australia.

The company said the decision was made due to Aguilar’s longevity with the company, as well as his strong professional skill set.

“We are so pleased to elevate Archel to this well-deserved position. His knowledge of deploying retail execution software solutions for consumer goods companies made our decision simple,” said Anthony Bullen, Executive Senior Vice President, StayinFront.

“It’s exciting to belong to this organization with such a strong foothold in the retail execution space,” said Aguilar. “I look forward to growing the business and using my experience of over 15 years with StayinFront to assist our clients’ field force to Do More, Know More and Sell More.”

Aguilar earned a Bachelor of Science Degree in Computer Science from the University of Technology in Sydney, Australia and is currently pursuing a Master’s Degree in Data Science and Innovation at the same institution.

StayinFront is a Corporate Partner of The Drinks Association and we were thriled to meet Aguilar when he attended our Women in Drinks International Women’s Day event, held at Sydney’s Luna Park last month.