23 May, 2019

Amatil's Robbie Brown: the power of being your authentic self



Amatil's Robbie Brown: the power of being your authentic self

On the eve of celebrating Mardi Gras, Coca-Cola Amatil executive assistant Robbie Brown has shared the moment that has resonated with him most while working with the drinks giant.

"In 2017, when marriage equality was a big discussion, the iconic Kings Cross Coca-Cola sign 'came out' and supported the 'Yes' vote," Robbie recalls. "The original sign said 'say yes to the taste you love', and then it was transformed, complete with a rainbow coloured Coke bottle, to "say yes to love." My hashtag#onlyatamatil moment happened when I saw the sign as I knew that the company I so proudly work for, was also proud of me, its employee, too." 

Robbie has been with Amatil siince 2014, working with Sally Byrne, Marketing Director for Alcohol & Coffee (pictured main).

"I absolutely love the diversity in my role - one day I am in the office completing admin and the next I am on the red carpet at the Australia Rugby Awards," he said. 

Amatil has a "People Pact" that represents the commitment made between the company and its employees. Robbie revealed the pillar that resonates with him most is "Lead and Inspire".

"For me, this means to lead by example, be authentic and be helpful," he explains. "I find that sitting back and focusing only on your personal goals does not benefit your team. By empowering others, you not only engage your work colleagues, but also inspire them to bring their authentic selves to work every day. Helpfulness means you don't have to know everything, you just have to work with people who are good at receiving and also giving help.

Robbie also revealed his three top tips for being a positive role model at Amatil.

1. "Own it - for me that's about accepting everything about myself, both my strengths and weaknesses, and live life without regrets or apology. Then you have the ability to take control of your life, and not allow your weakness to control you.

2. "Good communication - talking AND listening to people. When a work colleague needs to have a chat, I often listen to what's going on in their life and try to understand how I can help. Communication is also part of networking. I've been told that I'm good at keeping in touch with people. It's a part of my personality to always catch-up with work colleagues just to touch base." 

3. "Make the time for greater causes - I work Monday to Friday and also have my weekend gigs but I still try and find the time for good causes outside of work. This includes raising money for charity and helping people in need. Last year I was involved in the "WE TEST" campaign spreading the positive message of regular HIV testing within the LGBTI community."

Click here to read Robbie's full interview.



back