The Drinks Association is thrilled to announce that IRI will sponsor the Most Distinctive Brand category at the 2019 Australian Drinks Awards.
IRI is a leading global provider of big data, predictive analytics and forward-looking insights that help FMCG, OTC health care organisations, retailers, and media companies grow their businesses.
"IRI assists manufacturers and retailers to work together through collaborative tools, data and analysis, to better understand the needs and wants of their end customer," said Alistair Leathwood, Chief Commercial Officer – Asia Pacific. "We help them to capture the most important information, understand what it means and then translate it into insights that help them to identify where the growth opportunities are and how to reach them. We then help them to develop the campaigns and execute them to achieve growth and increase market share."
Most Distinctive Brand is one of three consumer judged awards at the Australian Drinks Awards, alongside Fan Favourite and Most Improved Brand of the Year.
The winners will be judged via a survey of 4000 target consumers conducted by Thrive Insights.
According to Thrive Insights Director Chris Papadimitriou, the Most Distinctive Brand of the Year award recognises individuality and character as it is perceived by the consumer and demonstrates that the brand is regarded by consumers as providing a unique offering.
"This award presents an opportunity for brands that are doing things differently to be acknowledged and celebrated," he said.
Leathwood noted that IRI choose to sponsor Most Distinctive Brand because it was such an important accolade for the drinks industry.
"Australia is one of the most innovative and forward-thinking countries and the liquor industry is leading the world - delivering the best quality, range and offers for Australian drinkers," Leathwood said.
"IRI has a proud history of working with many of Australia’s favourite and emerging brands. We believe companies can only succeed if they understand their customers, what they want and how to reach them.The ability to stand out within an increasingly crowded industry requires a deep understanding of the needs of retailers and consumers alike. The winner of this category has been able to adapt their branding and product to appeal to the right audience. It's a really cool award, and one we are super excited to able to support in the industry."
Leathwood added that the IRI team was looking forward to celebrating with the drinks industry and the winners at the Awards ceremony.
"There is nothing we love more than seeing brands succeed in the market," he said. "Celebrating with the industry, and celebrating the success of brands is something we love to do. Being the industry’s leading partner in liquor, we always want to support and grow the industry any way we can, so being part of this event and the celebrations is a lot of fun for us."
The Australian Drinks Awards will be held in Sydney, on August 22, 2019. Click here for ticket details.