Following Linfox’s full acquisition of BevChain in 2017, BevChain has commenced service to Lion New Zealand at The Pride Brewery in Auckland.
BevChain - a Corporate Partner of The Drinks Association - commenced operations in 2006 and is a specialist distribution and warehousing company for the beverage industry.
Initially developed as a dedicated logistics provider for Lion's beer, wine and spirits business it grew to be an industry solution in the competitive beverage marketplace.
Linfox CEO Mark Mazurek said: “BevChain is Linfox’s dedicated beverage supply chain solution provider. This extension into New Zealand is an essential part of our strategy to match our specialist industry expertise with our customers’ market requirements.”
BevChain now provides logistics solutions to more than 25 customers across Australia, including both Woolworths Liquor and Coles Liquor, covering the full spectrum of beverage categories, from craft beers and ciders, mainstream beer, wine and spirits, right through to energy drinks, soft drinks and water.
Misha Shliapnikoff, Logistics Director for Lion, says, “Lion has partnered with BevChain in the Australian market with great success. BevChain has demonstrated a high standard of operational capability - they really understand beverage, and they share our passion for excellence in customer experience. Consistent with our programs to align our Australian and New Zealand supply chains, it’s the right time to get BevChain involved at our flagship brewery in New Zealand,” he explains.
Transition plans are well underway and are expected to be finalised by June 30.
The Pride Brewery warehouse (above) is BevChain’s first operation in the New Zealand market and Tim Fraser, Group Manager – Customer, plans to explore other opportunities for the business in New Zealand.
“It’s an untapped market for us, and we’re keen to demonstrate the value we can add to the local drinks industry,” he said.