Carlton & United Breweries is providing free canned water to Queensland disaster victims.
The initiative - in partnership with the Queensland Government and not-for-profit organisation GIVIT - is the first of its kind in Australia.
The first cans were sent to Gladstone last month to help those affected by the bushfires.
Fire and Emergency Services Minister Craig Crawford launched the relief program at Carlton & United Breweries’ Yatala Brewery this week.
“There are plentiful supplies ready to go out across summer if people lose their water supply due to natural disasters such as cyclones or storms,” Crawford said.
“This will help ensure people in need get clean drinking water, which is vital to the health and safety of our communities, especially after a disaster.
“CUB has committed to this program for the long haul and already plans are in place for the initiative to continue for several years.”
Queensland Fire and Emergency Services Minister Craig Crawford, GIVIT’s National Stakeholder Manager Sarah Tennant and CUB’s Regional Sales Director – QLD Mick McKeown at the launch.
CUB Queensland regional sales director Mick McKeown said at least 100,000 cans would be stored at its Yatala brewery.
“We’ve helped deliver this initiative because we want to support the Queensland community, which has always supported us,” he explained.
“Queensland received these cans before anywhere else in Australia because it’s where many of our worst disasters hit. It’s also home to our Yatala Brewery, which employs hundreds.
“Clean drinking water is vital which is why we’re proud to partner with the Queensland Government and not-for-profit GIVIT to ensure it gets to where it’s needed.”
AB-InBev led initiative
CUB's parent company AB-InBev halted brewing beer in Georgia in August to produce cans of water for victims of Hurricane Harvey.
“Throughout the year, we periodically pause beer production at our Cartersville, Georgia, brewery to produce emergency canned drinking water so we are ready to help out communities across the country in times of crisis," Sarah Schilling, brewmaster of Anheuser-Busch’s Cartersville brewery, said in a statement.
"Putting our production and logistics strengths to work by providing safe, clean drinking water is the best way we can help in these situations.”
It's not the first time the brewer has come to the aid of those in need. In 2016 the company shipped more than two million cans of emergency drinking water to communities affected by natural disasters, including the California wildfires, the Louisiana floods and Hurricane Matthew.