Ebiquity has incorporated digital data into the drinks association’s Retail Ad Watch service.
This new service is being provided at no additional cost to member companies, with digital advertising reported in the same way as newspaper ads.
The image will be a large screenshot, showing product placement on the web page. It will export seamlessly with your print data. The same metadata as provided for the print service will be available to view and search.
There is an option to choose only press or digital data by using the media filter. Otherwise, all data can be exported, allowing you to pivot the information as you do now.
We will have digital data in the system by 3pm every Friday - 1 sweep per week. The sites covered are:
First Choice; Vintage Cellars, Dan Murphy’s, BWS and Liquorland.
Example of image capture below: