Women in drinks has welcomed a new councillor, Diageo's Charmaine Glase.
Charmaine joined Diageo in the role of Senior Communications Manager in its corporate relations team in June 2017. In her role at Diageo, Charmaine manages external communications and Brand Diageo’s corporate reputation.
Charmaine has more than 10 years’ experience in communications and brings to the role extensive knowledge of the alcohol sector. Prior to joining Diageo she was the Senior Communications Manager in the Corporate Affairs team at Wine Australia, a role she held for three years, supporting the organisation’s corporate communications and media engagement.
Between 2007 and 2013 Charmaine held a number of roles at leading independent communications agency Liquid Ideas. Clients Charmaine worked across during her tenure include Carlton and United Breweries, Pernod Ricard and Treasury Wine Estates.
"I’m excited to be joining the Women in Drinks council," Charmaine said. "I think it’s an important initiative for supporting the talented women in our industry and encouraging them to step up and lead. Study after study demonstrates that diversity is not just the right thing to do, it’s also a critical factor for business success, profitability and competitiveness. Women have a lot to offer and my focus as a council member will be on building the confidence of the women in our industry. I think generally speaking, women are often still too modest about the value we add and we don’t back ourselves enough. It’s my hope that the Women in Drinks council can help change that mindset."