27 January, 2020

What it means to win the Gender Equity Award at the 2018 ADAs

What it means to win the Gender Equity Award at the 2018 ADAs

The Drinks Association is introducing a Gender Equity Award to the 2018 Australian Drinks Awards to celebrate excellence in gender equity initiatives and programs in the workplace.

The category is recommended for organisations who demonstrate excellence in initiatives and strategies facilitating gender equity in the workplace including engagement of women in the workplace, attraction and retention strategies for women, flexible work practices, training and development for women and returning to the workplace programs. 

We sat down with the Chair of Women in Drinks, Jennifer Collins, to discuss the significance of the award to the council's drive to make the drinks industry an even more attractive place to work. 

Why was a Gender Equity Award created as part of the Australian Drinks Awards?

The premise of Australian Drinks Awards is to recognise and celebrate excellence, strengthen our industry, encourage continuous performance improvement and inspire.

With gender equity as such a focus within the industry as a whole, and our individual business, it made sense to recognise the efforts drinks companies are making in this area.

Why should drinks companies submit an entry for the award?

The award shows that a company is a leader in diversity and inclusion practices. It enhances employer branding and employee engagement and offers high profile recognition of innovation and success.

Entering the award demonstrates a commitment to bettering our industry - it's a great opportunity to be recognised for driving positive change in your organisation.

What will the judges be looking for when determining a winner?

Judges will examine supporting documentation to determine factors such as whether the program or initiative has been effectively communicated, understood and supported by staff and management. Also that it's had a positive impact on the attraction, retention and development of women in the organisation. 

What does it mean if a business wins the Gender Equity Award?

The Gender Equity Award celebrates excellence in gender equity initiatives and programs in the workplace. Winning the award would show the passionate commitment of an entire business to drive real sustainable change.

Why is gender equity important to you?

I’m passionate about the drinks industry and its ability to attract, develop and retain talent – all talent. Our businesses need to reflect the demographic landscapes in which we operate. The business case is clear and well established. We also need to focus on inclusion, as that is how we ensure we’re getting all the benefits of diversity – a culture where our teams feel inspired and confident.

Have you seen a shift in the way organisations are tackling gender initiatives during your time as Chair of Women in Drinks?

Absolutely, we’re on the journey. We’re working collectively as an industry, and openly sharing the journeys of our businesses. The strong participation in both years one and two of the Women In Drinks Mentoring Program and the selling out of all our events indicates there is appetite and commitment to driving change. We’re seeing this also as an area of focus for our retail partners. The business case for diversity and inclusion is well told, and as an industry that prides itself on connecting, informing and strengthening, I see the commitment to keep gender equity and inclusion as a focus.

Entry to the Contribution to Industry Awards will be via submission and is open to both member and non-member companies. To request submission documents, email The Drinks Association at awards@drinks.asn.au  The 2018 Australian Drinks Awards will be held on Thursday, September 13, at The Ivy in Sydney. 
Pictured: Jennifer Collins with fellow Women in Drinks Councillors Nicole Stanners and Sally Byrne.