26 January, 2020

Award Partners celebrate at 2017 AdAs

Award Partners celebrate at 2017 AdAs

the drinks association would like to thank all the Award partners who helped make the Australian drinks Awards such a success.

"The high calibre of our Award Partners recognises the importance of these awards among the drinks industry," said the drinks association CEO Georgia Lennon. "It was wonderful to celebrate the 5th annual AdAs with them - and our fabulous industry - on September 7."

This year, Brand of the Year was sponsored by Nielsen, while Supplier of the Year was sponsored by The Advantage Group. 

“We always look forward to the big awards night in September and celebrating the achievements of the Australian liquor industry,” said Nielsen Pacific CEO Justin Sargent. “This year we bolstered the science behind the awards and, in conjunction with the drinks association, made enhancements to the judging criteria to ensure the industry's efforts were best measured.” he said.

John McLoughlin, Group Managing Director, Advantage Asia Pacific added: "I thoroughly enjoyed this year’s drinks awards, it’s a fantastic opportunity to get together and celebrate with friends and colleagues across the industry. This year’s Supplier of the Year result was our first tie and a real demonstration of the fact that you don’t have to be a large scale supplier to stand out in the eyes of the retailers. As we download our insights to the supplier community its great to see the level of engagement we have across the industry and the ongoing support for the trade survey."

In other categories, Best Innovation was sponsored by NCI/AMA, Best Social Media was sponsored by Hip Media, Most Loved Brand was sponsored by Liebherr and Best Sales Achievement was sponsored by Skuvantage.

“Each year, NCI and AMA look forward to sponsoring an award and attending the gala dinner,” said Kirk Cheeseman, Managing Director at NCI. "Congratulations to all the category award winners for Best Innovation at the 2017 Australian drinks Awards. NCI/AMA was proud to partner with the drinks association to celebrate such an important category. We are also proud to provide services that help protect, grow and support the drinks industry.”

Hip Media's Ashley Pini said: "Hip Media was thrilled to partner with the 2017 Australian drinks Awards. The industry's night of nights, it was a fantastic opportunity to network with friends, peers and colleagues and be on the stage to present several of the awards to well-deserving winners. We hope to do it again in 2018!"

"What a great evening was had at the Australian Drinks Awards, celebrating alongside passionate brands within the Drinks industry and acknowledging those who have worked that little bit extra, going home with an Award in tow," said Liebherr's George Alikakos, who was on hand to congratulate the winners.

"Liebherr was thrilled to hand over the Most Loved Brand award to the Jack Daniel’s team. We acknowledge the hard work involved with winning over consumers in a competitive market and keeping them. Well done Jack Daniel’s you are a true testament of a successful brand. 

"And well done to all the brands who won their categories in Most Loved Brand."

The Australian drinks Awards has also welcomed OnTap Data this year as the sponsor of its Best Sales Achievement Award.

“OnTap Data was delighted to present the Best Sales Achievement award at the Australian drinks Awards,” said OnTap Data director Leith McGregor. 

“Sales and data are both such an important part of our industry, and the two go hand in hand, which is why we felt this sponsorship opportunity was the perfect fit.

"We feel celebrating success is hugely important, and sales is an integral part of the overall success of any product or brand within our industry. We’d like to congratulate all the category finalists, as well as the winning Great Northern team."

Best Ad Campaign was sponsored by SKUVantage, with its founder and CEO Daniel Roberts noting: "We were so excited to be part of the 2017 Australia drinks Awards, as we recognise innovative and compelling marketing strategies within the drinks industry."