27 January, 2020

Everything you need to know about the 2017 AdAs

Everything you need to know about the 2017 AdAs

It’s the fifth year of the Australian drinks industry’s most respected awards ceremony and it’s gearing up to be the most exciting yet.

This year the awards will be held at the International Convention Centre (ICC) in Darling Harbour with a glamorous black, red and gold theme.

The night will kick off with a theatre-style, seated presentation for all awards excluding Brand of the Year and Supplier of the Year. After the presentation, everyone will move to a pre-dinner cocktail party before being seated for dinner and the presentation of the two major awards.

Returning as host this year will be MC Michael Walton, a long-time friend and partner to the drinks industry.

“Celebrating excellence is something every industry should aspire to - and I think the AdAs are one of the very best,” Michael said.

When the formalities of the evening conclude, the fun will continue with an after-party at the ICC featuring a big band, hosted by our Award Partner StayinFront. Bringing a modern twist back into the classy, sophisticated jazz band, 48 West will re-imagine forever-favourite radio hits into swinging jazz anthems.

Changes to the judging process

Unlike previous years, the shortlisting process for each award will be removed. Each entry, regardless of category, will go straight to a consumer panel. Each entry will receive an overall score. The winner will be the brand/product with the highest score.

Along with these changes are revised requirements to entry for some awards. Entries for the Best Sales Achievement Award must now be signed by both the submitter and the Sales Director for the brand.

Another large change this year is the determining criteria for the Best Social Media Presence Award. On top of last year’s information, there will also now be a consumer survey to evaluate the content of the social media presence. Facebook impressions for each entry will also play an important role in determining the winner for the Best Social Media Presence Award.

“the drinks association believes these changes will build a better Australian drinks Awards”, says CEO Sandra Przibilla. “We would like to thank our members for their continued support and participation in making our awards show the most spectacular event in the industry.”

Formal acknowledgements

the drinks association would like to thank all the corporate sponsors who help make the evening such a success.

This year, Brand of the Year is sponsored by Nielsen, while Supplier of the Year is sponsored by The Advantage Group. Best Innovation is sponsored by NCI/AMA, Best Social Media is sponsored by Hip Media, Most Loved Brand is sponsored by Liebherr and Best Advertising/Marketing Campaign is sponsored by Skuvantage.

“We look forward to the big awards night in September and celebrating the achievements of the Australian liquor industry,” said Nielsen Pacific CEO Justin Sargent.

Important details

When: Thursday 7th September 2017.

Time:  Make sure you arrive by 5.45pm to ensure you’re seated for the winners’ announcements. Doors will close at 6pm sharp and no late comers will be allowed into the theatre. 

Location: The Grand Ballroom at the International Convention Centre (ICC), Darling Harbour, Sydney.
Want to know how to get to the ICC? Click here.

Theme: Formal - black, red and gold attire.

This year, more than 500 people will gather for the big announcements at the ICC. Watch this space for the announcement of all the winners and a video of the event.