The exciting new initiative, the Australian Grocery Academy, launched earlier this year by Australian Food & Grocery Council (AFGC) and Real World Marketing (RWM) is officially in full swing and looking for next year's applicants.
The Australian Grocery Academy is a major industry initiative that the AFGC has pioneered, and it is already having a significant impact. The initiative seeks to cover the key components that company sales and category teams need to understand and be accomplished in to work most effectively with major retailers.
The Academy is highly contemporary, industry specific and includes a rigorous training program journey spanning 15 months via 4 modules.
Tanya Barden, CEO of the AFGC states: “The Australian Grocery Academy, developed in partnership with the AFGC, aims to fully equip the next generation of sales, category, marketing and commercial leaders with the knowledge and capability specifically required within the local industry to deliver commercial success for their businesses.
“The program aims to accelerate the development and performance of our best talent, and encourage them to stay in our businesses and industry longer,” says Barden.
Nicola Richardson, Sales Director and Lion Dairy & Drinks has found the program highly effective so far.
“The Category Development and Commercial modules of the program proved a great way to fast track the development of some of our highest potential sales talent, helping them to connect the dots across between different information sources, see the bigger picture and develop insights to deliver mutual growth for our customers,” she said.
The AFGC says the program is best suited for ‘high potential’ future leaders or individuals in key roles within sales and related functions of the AFGC manufacturers and suppliers.
The academy is now taking bookings now for the 2018 intake, and have a few spaces available for the remaining 2017 intake individual modules. For application requests or further details click here.
You can also watch the promo video here: