The Drinks Association is thrilled to welcome BevChain as a returning Award Sponsor of the 2019 Australian Drinks Awards.
This year, BevChain will sponsor the Most Improved Brand category at the Awards, which celebrates year-on-year improvement in brand awareness, trial, consumption and perception as being a product consumers would 'most like to be seen with’.
Australia’s top 200 brands are automatically entered in Most Improved Brand, with trophies handed to the brands in each drinks category that have cumulatively scored the highest improvement across brand metrics.
The winners are determined through a nationally representative consumer survey of 4000 respondents conducted by Thrive Research.
"As a brand and a business, BevChain is always looking for ways to improve what we do and how we do it, so we understand how challenging it can be to execute not only significant change, but we also get how hard it can be to find that last percentage point of improvement," explained Josh Morris, BevChain Group Manager – Strategy, Transformation & PMO.
"The Thrive consumer survey offers fascinating insights into consumer behaviour, which obviously informs the thinking of our customers and ultimately the kinds of supply chains they need, so for us, getting behind this particular award was a no brainer."
Morris said the BevChain team was looking forward to attend the Australian Drinks Awards ceremony on August 22.
"The BevChain team is excited, as always, to get together with our friends in the industry and celebrate like only the drinks industry can, and with the new awards introduced last year, we’re particularly excited to see what the industry has been up to in terms of gender equity, workplace diversity, and CSR," he said.
"As the industry-solution for the drinks trade, BevChain puts tremendous value on being able to engage with our customers beyond the day-to-day direct contact we enjoy.
"The Drinks Association, through the forums, events and introductions it provides, enables us to get involved in the industry-wide conversation. The more deeply we understand what’s going in our customers’ world, the better placed we are to continue to evolve our solutions to ensure we continue to create exceptional supply-chain value within our customers businesses."