Extensive industry research has resulted in a redesigned 2018 Drinks Industry Show that will deliver the sector an innovative, high-level boutique event.
The redeveloped show takes all the very best elements of the trade-only event, and incorporates a host of new features.
Event Director David Paterson, of Exhibitions and Trade Fairs, said: “In preparation for next year, we undertook extensive industry research. As a result, we’ve completely reinvented the show – right down to the opening hours attendees prefer: 11am-8pm.
“The show will give on and off-premise buyers of alcohol the ideal platform to meet and engage with suppliers of independent, craft product from Australia and across the globe. What we have planned for 2018 will achieve exactly that.”
Paterson said the redeveloped 2018 show will be a highly useful business event that captures the industry’s energy and forward focus.
The show will also relocate to Dockside in the heart of Sydney’s Darling Harbour entertainment district.
Paterson said successes from 2017 will be retained and augmented.
“The industry-leading workshops, seminars and taste testings will remain. There was very strong feedback about the quality of the speakers and the seminars, with both exhibitors and visitors valuing these educational components. Our 2018 program will be even stronger, addressing key industry trends and challenges. It’s a unique opportunity for the drinks trade to discuss and have their say in their industry’s future direction.
"We’ll build on the networking event and next year run two, a welcome reception and a closing reception. Connected with that, we’re planning a Summer Party to bring the trade together over a glass, and share the exciting changes taking place for this boutique show.”
He said other major changes in 2018 would be a focus on “product first”.
“To match industry desires for this event, we’ve revised the floor plan and stand set-up. Exhibitors will be zoned according to their product type, with section numbers capped to ensure a complete market cross-section for our discerning buyers, and to present them with maximum value. Visitor quality will equally be a focus, with VIP buyers qualified and personally invited in line with their purchasing potential.”
Exhibitor space will be offered on a first-come, first-served basis.
“We’ve devised a new uniformed stand model, too, where exhibitors are allocated personalised suites of equal size. It’s a stress-free exhibiting option for our suppliers and really does ensure product comes first.
“Exhibitions offer instant engagement with a target audience in a live environment, making them one of the most effective forms of marketing there is. The re-branded, redeveloped 2018 Drinks Industry Show will be the place to discover the latest products and knowledge to help grow Australian drinks-trade businesses across in this exciting, fast-moving industry, from craft breweries, cideries, boutique wineries and spirit distillers.”
For more information, or to be part of the Summer Party, please contact Anne-Marie Mina, Marketing Manager, ETF, on 02 9556 7993 or firstname.lastname@example.org.
The redeveloped Drinks Industry Show will be held from June 18-19, 2018.