21 October, 2017

New drinks association CEO Georgia Lennon reveals her plans



New drinks association CEO Georgia Lennon reveals her plans

It was with great pleasure that the drinks association welcomed Georgia Lennon as its new CEO on Monday.

A dynamic force in the Australian drinks industry, Georgia is a senior executive with more than 23 years of experience. 

She was previously General Manager, People & Communications, at Accolade Wines, and a member of various councils and boards, including the Winemakers’ Federation of Australia Board, Women in drinks Council, Diversity & Inclusion @ Drinks Council; and the Alcohol Beverages Australia Working Group.

Prior to joining the drinks industry, Georgia spent 12 years at Experian Asia Pacific, a leading global information services company that provides data, software and analytical expertise to enable organisations to make and execute informed decisions. Her positions included Head of Marketing, Asia Pacific, and Marketing Director, Australia/New Zealand.

drinks news sat down with Georgia to ask her about her career path and her plans for the organisation:

Who are the leaders who have inspired you?

I have had the opportunity to work with some amazing leaders, so it would be difficult to pinpoint one. I’ve been shaped by many experiences, both the positive and more challenging ones. They’ve taught me to pay attention and take learnings out of every situation. All of them – good and bad - have contributed to who I am as a leader today.

What are your proudest accomplishments?

It has been a great challege taking my career learnings and experiences and transfering them across new industries. I’ve successfully transitioned my skills across vastly different businesses, from sports management to data & software to the drinks industry.

Personally, it has been rewarding to tackle the work/family balance. Like any parent, I’m constantly trying to achieve the best outcomes in both areas.

I’m a determined individual, when I put my mind to things I don’t give up until I’ve accomplished them. In my 20s, that tenacity resulted in getting my pilot’s licence. More recently, I decided to tackle long-distance running. I will participate in my first half-marathon in September.

What are your thoughts on the future direction of the drinks association?

The association has made great strides with its Women in drinks and diversity&inclusion@drinks Councils. I think the industry has the opportunity to invest even more in talent. Not just in terms of diversity of gender, but also perspective and experience.

I also look forward to working across our various associations and councils to build an even more cohesive industry.

What will be your main priorities in the new role?

I am honoured and excited to be appointed CEO of the drinks association and have the opportunity to work with the very experienced Board, dedicated staff and committed industry members of the organisation.

I look forward to working closely with all members and suppliers to create and deliver integral services that meet our members needs. 

I’m also eager to get to know the team at the drinks association.

What defines you as a good leader?

I’m passionate about people and find it incredibly rewarding to work with a team or mentor individuals, seeing them flourish and grow in their careers. I also focus on enhancing the “people experience” in a workplace.

I love my work and being challenged by it and I want to inspire my team to feel the same way.



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