By Raymond Ruano
Earlier this month, the US held a week-long, inaugural Aussie Wine Week, with 16 winemakers travelling from New York to San Francisco to showcase their wares in a chain of media, trade, and consumer activities.
Aussie Wine Week is part of the $50million Export and Regional Wine Support Package aimed at increasing demand for Australian wine exports and showcasing wine tourism.
The United States is one of the world’s largest and most significant wine markets, with Wine Australia CEO Andreas Clark noting the activities are a part of a broader process of sector-led events developed to support the growing interest in Australian wine.
“Our fine wines are gaining attention in the US, with exports growing by 3% last year due to a rise in the average value of bottled wine exports. We’re maintaining this momentum by partnering with Australian wineries and exporters to deliver a series of early activities that showcase our diverse and quality styles of wine,” Clark said.
The future of Aussie wine in the US market
Stuart Barclay, General Manager of Marketing at Wine Australia said: "The event was a terrific opportunity to kick start our program of activities for the US and China markets. The event, alongside other trade activity taking place in the market, has given the US market a new thirst for Australian wine and we look forward to keeping the momentum up as we roll out our broader strategy for the Package over the next three years."
Aussie Wine Week included activities such as:
Full Circle BevCon, a three-day conference attended by 100 hand-picked influential wine buyers, retailers, sommeliers, beverage directors and journalists from key wine states in the US which was followed by a successful Artisans of Australian Wine events in San Francisco and New York.
The Taste of Australia event, showcasing a cross selection of classic Australian wine styles for millennial influencers in New York and San Francisco. The wines were chosen to match a menu of Aussie-inspired dishes created by five well-known Australian chefs.
Here is a video from the event: