27 January, 2020

Bacardi MD Denis Brown: why inclusion matters to me

Bacardi MD Denis Brown: why inclusion matters to me

Following a Leadership Summit for The Drinks Association’s Diversity & Inclusion Council, industry leaders have joined together to give their views on shifting the dial. Senior executives are showing their support for a more inclusive drinks community via a series of YouTube videos.

The purpose of The Drinks Association is to make a positive difference to the industry, by being a dynamic, vibrant and collaborative partner for members and strengthening the brand proposition of the industry in Australia and beyond.

Within this purpose, we have developed three ‘Promises’ for our members. We INFORM our members by identifying needs and coordinating industry’s ready access to valuable, current and trusted data and information. We CONNECT our industry through the creation of events and initiatives that engage our community and strengthen meaningful, valuable networks. And finally we STRENGTHEN our industry through initiatives that establish the drinks industry as a destination of choice that attracts and retains diverse industry talent.

The D&I Council is a priority for The Drinks Association in supporting those pillars, with the Leadership Summit a milestone event for the industry. 

Industry leaders gathered at the Leadership Summit in September 2018. 

Chair of the Diversity & Inclusion Council Denis Brown (pictured main) said: "I am delighted at the support shown by the CEOs and Managing Directors who were so willing to invest their time. This is a powerful message from our leaders - leading inclusively and with diverse people is great for culture, customers, business and ultimately our industry."

Brown, who is Managing Director of Bacardi-Martini Australia, is among those who have appeared in the video series. 

Brown notes that he has both personal and professional reasons for championing diversity.

"I have two sons and two daughters and I can't imagine a future where there would be disproportionate opportunities for them," he said. 

"I'm also really interested in leadership development and the idea of developing inclusive leaders is absolutely fundamental to me."

At Bacardi-Martini, Brown is focussed on "how do we hire, attract and retain female talent?"

Watch his video below: