26 January, 2020

How drinks companies celebrated Mardi Gras

How drinks companies celebrated Mardi Gras

It's been wonderful to see so many members of the drinks industry showing their support for the 2019 Sydney Gay & Lesbian Mardi Gras.

Among the major partners for the festival this year were Absolut, Woolworths Group and Yak Ales.

Last year Woolworths joined Sydney Gay and Lesbian Mardi Gras as a major partner for the first time. This year it also took part in the parade with a float including 80 team members.

The float featured a Aussie backyard BBQ scene - showcasing some of the ways its brands - Woolworths Supermarkets, Metro, Big W, BWS and Dan Murphy’s - engage with Aussies everyday ... complete with a hills hoist and inflatable pool!

Woolies noted: "The team danced to Hayden James’ 'Better Together' - a tribute to families of all types, diversity and the importance of bringing your whole self to work - showing that we really are all better together."

Over at CUB, the Yak Ales team set up a colourful Yak Ales Watering Hole, complete with the full herd of Yaks on tap and an extra special rainbow yak for attendees to interact with and win prizes.  

A Yak Herd - featuring 80 dancers, including CUB customers and employees - also marched in the parade, dancing to 'We are Family' in celebration of diversity, inclusion and equality. 

Absolut marked the sponsorship with its first major locally created campaign in eight years - Absolut Love - celebrating the stories of Australian marriage equality since the historic YES vote in 2017.

The campaign saw Absolut create an iconic poster featuring its bottle and the names of 282 of the LGBTQI Aussies who have created history and said ‘YES’.

Absolut also partnered with Australian visual artist Scott Marsh, to paint two of the loved-up couples at sites in Chippendale and Surry Hills. Plus, it hosted The Beresford Rainbow Bar (pictured above).

Lion's Little Creatures meanwhile, was a supporting partner of the 2019 Australian LGBTI Awards, held on Friday night at The Star Sydney.

A group of the Lion team gathered to toast the partnership prior to the big night (pictured main). 

Kollaras & Co also proudly partnered with Riunite Prosecco as a sponsor the LGBTI Awards.

And Coca-Cola - which was another supporting sponsor of the LGBTI Awards - lit up its iconic Kings Cross billboard with a sign saying 'Welcome to Queens Cross'.