23 January, 2020

Nielsen extends Corporate Partnership with The Drinks Association

Nielsen extends Corporate Partnership with The Drinks Association

The Drinks Association is proud to announce that Nielsen has re-signed as a Corporate Partner for 2019.

Nielsen's Pacific CEO, Justin Sargent, said his team was very enthused to take the relationship with The Drinks Association and its members to the next level.

"It's going to be a great year and the team at Nielsen are ready to support the Australian drinks industry to grow, think differently and shine on the global stage like never before," he noted. "Together with The Drinks Association, we look forward to bringing fresh, smart and pioneering thinking to this market to complement Nielsen's core liquor measurement services."

Nielsen will be expanding its services to the drinks industry in the coming months, following the recent announcement by Woolworths to hand Nielsen its data measurement contracts and Nielsen's recent completion of its acquisition of Ebiquity’s advertising intelligence business.

The acquisition complements and broadens Nielsen’s existing capabilities in key countries - the UK, Germany, Australia and the US - and enables a more powerful offering, providing clients with more granular intelligence on advertising spend and creatives to differentiate themselves from the competition.

"We look forward to working closely with the Ebiquity team to explore ways to complement their existing service to the The Drinks Association and its members," Sargent said.

"In addition, there will certainly be fantastic opportunities for the Ebiquity team to complement Nielsen's soon-to-be-launched liquor measurement service in Australia.

“The team at Nielsen are passionate about the Australian liquor industry and now is the right time for us to bring our global and local knowledge and capabilities to this market and support this industry for healthy growth into the future."

The Drinks Association CEO Georgia Lennon added: "Our Corporate Partnerships play a vital role in building a stronger drinks industry, so it is with great pleasure that I welcome Nielsen to another year of partnership with the association. I look forward to working with Justin and his team in 2019."