Back in 2012, the drinks association members decided our industry needed an awards night that was independent, credible, transparent and relevant.
“The awards were born through a desire of the manufacturing, supply, distribution and brand sector of our industry to take charge of this space,” says drinks CEO Sandra Przibilla.
So the drinks association, together with The Nielsen Company and Advantage Australia, spent 12 months creating the Australian drinks Awards.
All entries for that first awards required full detail of the brand and were supported by imagery and an essay detailing why the brand was being entered. The brands were then judged by an industry panel and jury, utilising a point scoring system measuring all relevant metrics to a particular award.
A proud 75 finalists covering all categories were part of that first award judging process.
“There can be no better award to win than one independently and objectively judged by the industry at large and our consumers,” says Sandra.
The result was a truly remarkable event at Sydney’s The Star - a night of glamour, industry celebration and achievement.
“As an industry, we are incredibly hard working, but we are very poor at celebrating ourselves,” notes Sandra. “We celebrate our customers, consumers and our staff internally, but we rarely come together to pat each other on the back and be proud of our industry and achievements.”
Four years after the idea for an independently judged drinks industry awards night was first mooted, the Australian drinks Awards is poised to celebrate its fourth night of nights.
This year’s awards will be held at Sydney’s SCG on September 7 and we can’t wait to bring our vibrant industry together again to celebrate another year of brilliant achievement.