Industry leaders from around the globe will converge on Sydney Showground on September 15-16 for the Inspiring Marketing @ Retail Exhibition and POPAI International Summit.
Hundreds of best practice retail marketing and shopper experience activations will be on show for free at the exhibition, along with an Inspirations Gallery of new technologies and innovations improving shopper experience.
POPAI GM Lee McClymont told Inside FMCG the event is a unique opportunity to see the industry’s finest case studies on show all in one space, for free.
“What makes this exhibition unique, is that we offer a physical immersion experience – a place where people can go to get inspired and see what creativity, innovation, and effectiveness in retail marketing looks like – what’s now, and what’s next,” she says.
“All the case studies entered in the 2016 POPAI Marketing @ Retail Awards will be on show – last year that was more than 130 real-life, in-market activations, all in one place. Furthermore, the leading lights of the Australian retail marketing industry will be showcasing their best work and latest innovations.”
Retail marketing innovations on show at the exhibition will include up-to-the-minute developments in virtual and augmented reality, digital and mobile platforms, experiential marketing, and new technologies in visual merchandising and in-store activation.
“Brand manufacturers and retailers alike send cross-functional teams along – the brand, category, customer, activations, and even sales teams – it’s free professional development and enables everyone to physically see what’s going on in-market. It can be really difficult for brand manufacturers to leave their desks on a regular enough basis to get out in to that many channels and across that many categories. This way we provide an industry one-stop-shop – so to speak – for free.”
The exhibition will be located at Sydney Showground, alongside the 2016 Visual Impact Exhibition, for three days from Thursday 15 to Saturday 17 September.
The free exhibition will happen right alongside the POPAI International Summit in the conference room next door, where retailers and brands from around the world will share what’s hot in retail marketing and shopper experience.
“Attendees will gain first-hand insight into what retailers and brands are doing to win the hearts of shoppers in the new experience economy,” McClymont says.
“It’s about inspiring thinking, inspiring brand, and retail experiences – how are we inspiring shoppers now and into the future.”
“We have a brilliant international line-up of speakers and panellists, including major retailers and brands on the cutting edge of retail marketing and shopper experience thinking.”
Phil Day, Director POPAI UK & Ireland
Chris Gilroy, Global Retail Marketing Manager, Vodafone Group
Adrian Green, Head of Consumer & Business Insight, McDonald’s New Zealand
James Boysons, Retail Industry Manager, Google
Carl McInnes, GM Shopper Category & Retail Development, Fonterra – and author of “Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf”
Paul Spears, Shopper Marketing Manager, Goodman Fielder
Steven Norcross, Consumer Insights Manager, Nestle, with Peter Brawn, Gateway Research
Emma Phillips, Category Strategy Manager, PepsiCo ANZ
Paul Di Vito, Chief Marketing & Digital Officer, Blackmores
Peter Barraket, CEO Mr Vitamins
Dr Violet Lazarevic, ACRS, with Jason Mahoney, MD Kantar Retail
Summit session tickets start at $295 + GST, full two-day passes starting at $695 + GST. More details on the POPAI International Summit 15-16 September, and the FREE Inspiring Marketing @ Retail Exhibition, 15-17 September, both at Sydney Showground, may be found at www.popai.com.au.
POPAI is extending its extending its member rate to members of the drinks association. Click here to take advantage of the member rate.
POPAI is the only global, not-for-profit, industry association exclusively operating as the focal point for retail marketing and shopper experience excellence, in 45 countries worldwide. www.popai.com.au