21 October, 2017

Nielsen to lead Australian drinks Awards judging process once again in 2017



Nielsen to lead Australian drinks Awards judging process once again in 2017

the drinks association is proud to once again welcome leading global information and data measurement company Nielsen as judging facilitator at the 2017 Australian drinks Awards.

Nielsen was instrumental in the creation of the AdAs and spent 12 months helping bring them to life when the drinks association decided that our industry needed an awards night that was independent, credible, transparent and relevant.

This year, in a slight twist on previous years, all awards – with the exception of Best Sales Achievement, Supplier of the Year and Brand of the Year – will go straight to a Consumer Panel who will determine the winners based on their brand and product preferences.

This important change will ensure the awards has the most robust panel yet, highlighting the brands that have resonated the most with drinks consumers. 
Nielsen Pacific CEO, Justin Sargent, said the company is once again looking forward to supporting Australia's liquor industry and recognising great brands at the Australian drinks Awards. “This year we have bolstered the science behind the awards and, in conjunction with the drinks association, have made enhancements to the judging criteria to ensure the industry's efforts are best measured,” he said. “We have nearly doubled our sample size from 3200 to 6000 Australian consumers aged over 18 to provide a more granular and representative view of the consumer. We have also made the Social Media award more comprehensive than ever, as we are now evaluating consumers' response to the content of the social media posts (including Facebook) through the consumer survey using Nielsen's Winning Brands methodology. We look forward to the big awards night in September and celebrating the achievements of the Australian liquor industry."
Entries to the Australian drinks Awards open on April 10, 2017.

Head to www.australiandrinksawards.com.au for all the information on this year’s drinks and award categories.

 


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