19 January, 2020

Breville expands global relationship with StayinFront

Breville expands global relationship with StayinFront

Breville has announced it will expand its Asia Pacific relationship with StayinFront to the Americas and deploy StayinFront TouchCG® to their new US-based sales force.

StayinFront is a leading global provider of mobile, cloud-based field force solutions and a Corporate Partner of The Drinks Association. 

Its best-in-class mobile field force technology will enable Breville’s field teams to manage territories more effectively and both standardise and complete in-store tasks more efficiently. Sales representatives will have real time field access to critical store information as well as actionable insights delivered to their mobile platforms to seamlessly prioritise and execute in-store activities.

StayinFront was ranked “Best-in-Class” for Mobile UX, Analytical Insights, Guided Selling, Coaching and Interactive Customer Presentations in the Promotion Optimization Institute’s Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018.

“We are delighted to be further partnering with Breville and to build on the success we’ve had in the Asia Pacific region,” commented Ken Arbadji, Vice President of US Sales at StayinFront.

“We look forward to providing the Breville field teams in the US with the tools that will enable them to maximize their in-store effectiveness. Our technology delivers innovation and its easy-to-use SaaS technology enables field teams and managers to Do More, Know More and Sell More on every visit.”

“We are pleased to be expanding our global footprint with StayinFront,” added Jessie Hartigan, Sales Director, Breville US. “We will leverage our Asia Pacific solutions and learnings with StayinFront to support our continued global expansion.”