19 January, 2020

Diageo to distribute Jane Walker signs at 2019 Women's March

Diageo to distribute Jane Walker signs at 2019 Women's March

Diageo's Jane Walker is showing her support for the 2019 Women's March through a series of custom-designed posters.

The march will be held on Saturday, January 19, in Washington D.C and other cities in the US and globally.

The Striding Woman icon will walk with the millions of people who join together with a shared vision of progress in gender equality.

Leading up to the march, the brand is offering custom-designed artwork to download and print for marches at WalkWithJane.com.

The custom posters were designed by graphic artists Monica Ahanonu, Libby VanderPloeg, Ali Macdonald, Edward Ubiera, Laurène Boglio, Grace Miceli, William de Lannoy, Bari Schechter and Laura Zalewski.

The "Signs of Progress" aim to celebrate the spirit of the women's movement and are inspired by the work of non-profit brand partners Monumental Women and She Should Run – organistions that honor historic women who have paved the way and champion future female leaders.

At the Women's March in Washington D.C, Jane Walker by Johnnie Walker will host a 'Signs of Progress' truck along the March route to distribute complimentary signs.

The brand will have a designated donation booth near the conclusion of the route for participants to donate any and all signs.

The signs will be preserved for a future pop-up exhibit curated in partnership with the New York Historical Society – Center for Women's History.

The Jane Walker icon, the first-ever female iteration of the Johnnie Walker brand's iconic Striding Man logo, was first introduced in March 2018 on a limited-edition offering of the award-winning Black Label blend. The icon serves as a symbol of the brand's commitment to progress in gender equality.