Taylors Wines has won Best Public Relations Campaign at the 2018 Wine Communicator Awards.
The winemaker nabbed the trophy for its world-first wine and temperature pop-up experience Celsius, which it hosted earlier this year.
Celsius is part of Taylors’ ongoing campaign to educate consumers about how the flavours and aromas of a wine can be transformed when served at the optimum drinking temperature.
Miles Omodei, Chief Marketing Officer at Taylors Wines, said: “We’re thrilled that Taylors temperature campaign was awarded for Best PR Campaign at the Wine Communicator Awards last night.
"Our experiential activation, Celsius, was a massive execution in educating consumers about the importance of serving temperature to experiencing a wine at its best. I commend Brian Olson [pictured below accepting the award] in our PR team along with Klick Communications in bringing this innovative work to life. It’s great to see collectively the exciting campaigns coming through the WCA Awards and to be recognised as best in class is a true honour.”
The winners of the annual Wine Communicator Awards were announced last night’s awards ceremony at the Gourmet Traveller WINE (wine space) in Surry Hills, Sydney.
Max Allen took out the top award for Wine Communicator of the Year. Allen is a wine and drinks columnist for the Australian Financial Review, who WCA notes "is seen as an individual who has always been ahead of his time as a drinks communicator and who has often provided a fresh and fearless take on the Australian wine industry".
The category winners this year were:
Best Wine Public Relations Campaign (individual or team), sponsored by Vigneto Consulting: Taylors Wines
Best Wine Publication (consumer), sponsored by Pernod Ricard Winemakers: Gourmet Traveller WINE
Best Wine Publication (technical & trade), sponsored by Pernod Ricard Winemakers: Wine Australia RD&E News
Best Wine Book (consumer, technical & trade), sponsored by Calabria Family WInes: Hunter Wine – A history (Julie McIntyre & John Germov)
Best Wine Website or App, sponsored by Purple Giraffe Marketing: eBev
Best Digital Wine Communicator, sponsored by Liquid Ideas: Dan Sims (REVEL Global)
Best Published Feature Articles or Wine Column, sponsored by Treasury Wine Estates: Max Allen
Best Wine Educator, sponsored by The University of Adelaide: Kerry Wilkinson
Best New Wine Writer, sponsored by Gourmet Traveller WINE: Kristy Petrides – The Greek Sparkling You Need to Know About
“The events that unfolded at last night’s WCA Wine Communicator of the Year Awards ceremony were phenomenal," said WCA Chair Angus Barnes. "I’d like to send my greatest congratulations to all the respective nominees and winners of the night, all of whom act to spread the word both nationally and globally of the Australian wine industry.
“The awards presented on the night have specifically been created to acknowledge outstanding wine communication in all its forms. They recognise and reward individuals who lead by example and demonstrate a high level of respect for the wine industry and its ever-growing consumers.”
Fourteen wine industry professionals were among this year’s judging panel including Gill Gordon-Smith, Judy Sarris and Masters of Wine Alison Elserman-Cterteko and Philip Reedman.
Taylors Wines is a member of The Drinks Association. The Drinks Association is a not-for-profit organisation that offers everything from industry data to targeted forums and a broad spectrum of events, publications and websites, including Drinks Trade, Drinks Bulletin and Drinks Guide. It works to build a stronger, more informed Australian drinks industry by providing commonly required services.