Carlton and United's Yak Ales has joined Pernod Ricard's Absolut as a major sponsor of the 2019 Sydney Gay & Lesbian Mardi Gras.
The sponsorship will see the Yak Ales have a presence across all parts of the Mardi Gras Festival including a float in the famous parade.
It follows CUB launching a special brew called Pride Yak Carnival Ale (above) for the 2018 Sydney Gay and Lesbian Mardi Gras. The company hasn't announced whether the beer will enjoy a redux.
Jan Craps, the CEO of CUB said: “We’re proud that Yak Ales is a major sponsor of the Sydney Mardi Gras next year. CUB is an inclusive employer. We support diversity and take seriously our obligation to ensure all our employees are respected and valued each day. We support Sydney Mardi Gras because we support these values of inclusiveness in the broader community too.”
Sydney Mardi Gras CEO, Terese Casu said the festival was excited to be working with their newest sponsor.
“We’re thrilled that iconic Australian company, CUB, and their Yak Ales brand is partnering with Mardi Gras to showcase their important work in diversity and inclusion at our 41st Festival – under the 2019 theme Fearless.” Casu said.
Pernod Ricard is also a proud sponsor of Mardi Gras and noted: "Absolut supports diversity and the right for people to express their true selves through art, love or any other way, regardless of who or where they are. Openness, equality, freedom and self-expression have always been at the core of Absolut.
"We have a long, proud history of celebrating and working with members of the LGBTQI communities, dating back over 35 years and we’re looking forward to creating a better tomorrow in Australia as we continue to champion LGBTQI rights.
"We're proud to throw our support behind the continuing push for equality in Australia as a partner of the 2019 Sydney Gay and Lesbian Mardi Gras."