22 January, 2020

Peters Ice Cream scoops up partnership with StayinFront



Peters Ice Cream scoops up partnership with StayinFront

Congratulations to StayinFront on being chosen by Peters Ice Cream as its mobile solutions partner for its Australian field force. 

StayinFront is a global leader in mobile cloud-based field force automation and customer relationship management (CRM) solutions and a Corporate Partner of The Drinks Association. 

Peters Ice Cream will utilize StayinFront TouchCG® for its field sales representatives in collaboration with its delivery drivers, and EdgeCG® for its back office management to help improve its productivity and sales. StayinFront’s best-in-class mobile field force technology, with automated processes and guided workflows will enable the field teams of Peters Ice Cream to complete retail tasks more efficiently and manage territories more effectively.

“StayinFront impressed us with its breadth of solutions covering all aspects of retail execution," said Chris Cokalis, Sales Operation Manager, Peters Ice Cream. "With over 20 years of experience, we are confident that StayinFront and the performance of its products will exceed our expectations. We are excited to even further expand the partnership in the future by utilizing more of StayinFront’s solutions to help us gain valuable insight into what’s happening in the field and on the stores’ shelves.”

“We are pleased to have been selected by Peters Ice Cream, and look forward to equipping them with the products to do more with automation and streamlined processes, know more about the return on investment (ROI) of their field sales force, and sell more by quickly and easily identifying target new customers with the right offers,” added Clarence Dent, Vice President Southeast Asia and Australasia, StayinFront.

The Drinks Association is a not-for-profit organisation that offers everything from industry data to targeted forums and a broad spectrum of events, publications and websites, including Drinks Trade, Drinks Bulletin and Drinks Guide. It works to build a stronger, more informed Australian drinks industry by providing commonly required services. And we couldn’t do it without our valued Corporate Partners, who help further our common goal of building stronger, more progressive, competitive and valued services to the drinks industry. 



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