25 January, 2020

Australian Drinks Awards welcomes Advantage Australia as a sponsor

Australian Drinks Awards welcomes Advantage Australia as a sponsor

Since 2009, The Drinks Association has commissioned Advantage Australia to conduct an annual Industry Trade Benchmark Survey that determines the winner of Supplier of the Year at the Australian Drinks Awards.

The Drinks Association is thrilled be partnering with Advantage Australia again this year.

The Industry Trade Benchmark Survey provides members with favourability ratings and qualitative retailer feedback from the off trade, on premise, wholesale and outlets channels.

“As each year progresses, we are encouraged by the increased levels of engagement received for the program and the quality of feedback provided from both retailers and suppliers, highlighting collective opportunities to drive greater collaboration and business alignment,” said John McLoughlin, Group Managing Director, Asia Pacific, of Advantage Australia.

According to last year's joint winner Casella Family Brands (which shared the award with Asahi Premium Beverages), winning Supplier of the Year was an amazing moment for the company.

“Receiving the 2017 Supplier of the Year Award provided us with a true perspective on how our customers perceive Casella Family Brands and our team, as well as our business practices and quality of relationships," said Mark Churi, National Sales Manager at Casella.

"The award is also testament to the increasing relevance of Casella Family Brands within the wider drinks industry. Everything we do across the business is underpinned by added value and striving to provide our customers with the best possible solutions. It is about understanding what our customers’ want, what we can offer from our portfolio and then confidently delivering it.

"This is one award Casella Family Brands was particularly proud to win and one that was - and still is - celebrated across the entire Casella Family Brands family.”

Churi added that the win had been well-received by trade.

“Receiving the 2017 Supplier of the Year Award reinforced our existing strategy in terms of customer engagement and also allowed us to further develop our relationships with key customers," he said. "Additionally, this accolade has given confidence to new customers to approach the Casella Family Brands team to understand how we can add value to their business through our portfolio.” 

This year, the Australian Drinks Awards has introduced two new supplier awards: Most Improved Supplier and Supply Chain Partnership. 

According to Advantage's Steve Andrews, the two new awards both serve valuable purposes. 

"The Most Improved Award was introduced to recognise suppliers who may not have the resource capacity to exceed the leading companies in overall engagement, but who have successfully set and executed a plan of improvement and have been recognised by retailers for improving their professionalism and delivery across the entirety of their commercial relationship," he said. 

"The Supply Chain Partnership Award places increased focus on the vital connection between suppliers and retailers in supply chain engagement beyond just the hard service level results."

Thank you to Advantage Australia for sponsoring and facilitating three such important awards for our industry.

The Australian Drinks Awards will be held at the Ivy Ballroom in Sydney on September 13.