22 January, 2020

Australian Drinks Awards welcomes Endeavour Drinks as sponsor

Australian Drinks Awards welcomes Endeavour Drinks as sponsor

The Drinks Association is thrilled to welcome Endeavour Drinks Group as the sponsor of its inaugural Corporate Social Responsibility Award at the 2018 Australian Drinks Awards.

The Corporate Social Responsibility Award is new to the Australian Drinks Awards and has been introduced to acknowledge the work drinks companies are doing to promote positive social and environmental change.

Endeavour Drinks is keen to celebrate companies that are making a difference in the world of alcoholic beverages as well as sustainability.

"Customers expectations are changing and to be relevant as a brand and a retailer we have to do the right thing, we're all big businesses and with that comes big responsibilities," said Michael Jackson, Director - Merchandising, Marketing & Customer Insights at Endeavour Drinks Group. "The alcohol industry's social licence to operate is under constant threat, we all need to encourage and reward those businesses who are contributing to the community in a tangible way. We'd like to lead with the Australian Drinks Award on this to make sure we all make a difference and sponsoring is just the beginning."

Jackson said he is looking forward to celebrating with the drinks industry and the winners at the Australian Drinks Awards ceremony on September 13 at The Ivy in Sydney.

"This will be my 4th awards and it's always a great night to talk across businesses and categories, it's great for all involved and great for all the hard work that does go on every year in the drinks industry to be recognised."

Jackson said corporate social responsibility was core to the Endeavour Drinks Group's business philosophy.

"Aside from the contributions that our stores make to community organisations at a local level, we have a number of organisations that we partner with and to whom we contribute both financially and in-kind," he noted. "These include White Ribbon Australia, Beyond Blue and Jawun - an organisation that partners with major corporates on projects to build capability within Indigenous communities."

Is your company proud to have championed a socially responsible initiative in the past year?

The Drinks Association is calling for submissions in the Corporate Social Responsibility Award category.

CEO Georgia Lennon said that even small acts have a big impact, and urged drinks companies of all sizes to enter the award. 

"This is a growing industry full of conscientious companies," Lennon noted. "This award highlights the achievements of those companies who are doing great things in this respect."

Entry is recommended for organisations who demonstrate excellence in initiatives and strategies such as responsible drinking, support of environment, community and/or charity and corporate values/principles that incorporate being a socially responsible organisation.  

This could be any outward facing program or initiative that focusses on any or all of community, environment, charity, responsible drinking and health and wellbeing.

"I encourage companies with initiatives that advance sustainable practices or have a view to promoting social responsibility to enter as a way of not only being recognised for their work, but also to share best practice within the industry," Lennon said. 

Entry is open to both member and non-member companies. Companies will be asked to provide a brief overview of a challenge their organisation faced or the motivation behind a socially responsible initiative/program and the outcome.

To request submission documents, email The Drinks Association on awards@drinks.asn.au. Submissions close on June 22, 2018. 

The 2018 Australian Drinks Awards will be held on Thursday, September 13, at The Ivy in Sydney. 

The Australian Drinks Awards are brought to you by The Drinks Association.