23 January, 2020

Australian Drinks Awards welcomes Mainfreight as a sponsor

Australian Drinks Awards welcomes Mainfreight as a sponsor

The Drinks Association is thrilled to welcome Mainfreight as the sponsor of its inaugural Fan Favourite award category at the 2018 Australian Drinks Awards.

Fan Favourite is one of three new consumer judged awards at the Australian Drinks Awards, alongside Emerging Brand of the Year and Most Distinctive Brand. 

"Mainfreight genuinely appreciates the partnerships we have established with a large number of suppliers across the drinks industry," said Brad Greer, National Business Development Manager.

"Sponsoring the Fan Favourite award is an opportunity for us to provide support and recognition for the hard work of so many across the industry. It is also a way of saying 'thank you' to the businesses and customers we have come to know so well over time. Brand leadership is the result of high performance in a number of areas and the Fan Favourite award recognises brand excellence in an industry where your consumers relentlessly demand nothing less."

The Fan Favourite awards will be judged via a survey of 4000 target consumers conducted by Thrive Insights. 

According to Thrive Insights Director Chris Papadimitriou, Fan Favourite will be awarded to the brand in each drinks category that cumulatively scores highest across brand metrics (awareness, trial, regular consumption, most often and favourite) and on being identified as a ‘brand I like to be seen with’. 

"Receiving the Fan Favourite award signals the status of a brand within the industry as the category leader and as such is an immense honour," he said. 

Mainfreight is also a valued Associate Member of The Drinks Association. It has steadily built a local and global network of facilities and equipment that provide drinks industry businesses with seamless logistics solutions from point of production to restaurant table or directly the consumer.

"The team has developed a level of specific drinks industry knowledge that allows us to create innovative distribution solutions that reduce our customers overall supply chain cost per case," said Greer.  

The Australian Drinks Awards will be held at The Ivy Ballroom, Sydney, on September 13, 2018.

"Being able to witness the exhilaration shown by all the recipients that win awards during the night is an exciting and humbling experience," concluded Greer. "With such a close community across the drinks association, being able to say hello to friends and industry partners within the relaxed environment of the “drinks industry awards” is always enjoyable and is now an important date on our teams diary."