23 January, 2020

Personal branding: why you shouldn't hesitate to fly your flag

Personal branding: why you shouldn't hesitate to fly your flag

The South Australia Chapter of Women in Drinks recently celebrated another successful networking event: “Developing your personal brand and career”.

The insightful and inspiring afternoon was held at the National Wine Centre in Adelaide and featured two leaders in the recruitment industry - Nicole Underwood and Ruth Morgan (pictured above, centre) - discussing how to develop your brand and career to assist with the challenges faced by women in the drinks industry. 

National Chair of the State Chapters Angela Burgam welcomed guests and introduced the speakers, who shared their experiences in overcoming challenges to achieve success.

Underwood has established three recruitment firms in Adelaide while balancing motherhood, and become a sought-after speaker and noted female entrepreneur.

She stressed the importance of establishing connections via LinkedIn and networking; refining your core message regarding what you stand for and making sure to communicate it by pushing the message out; considering the tone of your voice and the colours you wear; and taking up speaking opportunities and volunteering. Underwood said that while women find it difficult to fly their own flag, people are drawn to you when you get your message right. 

Morgan, formerly of Hender Recruitment, is a Director and Executive Performance Coach of Creating Healthy Careers and a Director of Elevate Women.

She discussed career wellbeing, the impact of your career on your life including financial, aligning your passion with your job/purpose and the importance of resilience in your career. She stressed the importance of being clear on your values and your value proposition, the benefits you will provide and what you do well.

There were many questions following the presentation and both Underwood and Morgan stayed on to network with the group.

The Women in Drinks Council was created by The Drinks Association to inspire, support and educate members in their careers by providing a forum for the exchange of ideas, knowledge and experience. Chapters around Australia host regular events to encourage local networking.

For more information click here.