The 2018 Australian Drinks Awards are shaping up to be our most exciting yet and we couldn't have done it without our Award Partners.
"The high calibre of our Award Partners recognises the importance of these awards among the drinks industry," said The Drinks Association CEO Georgia Lennon. "We look forward to celebrating with all our sponsors - and our fabulous industry - on September 13."
As the Australian Drinks Awards enter their sixth successful year, The Drinks Association has introduced an exciting new format to the premier event.
After consultation with suppliers, Thrive Research and Advantage Australia, The Drinks Association has overhauled the judging process and award categories for the drinks industry's most prestigious night.
The top 200 brands have been automatically entered for accolades including Fan Favourite, Most Distinctive Brand and Emerging Brand.
In the Brand category, Mainfreight is sponsoring Fan Favourite; BevChain is sponsoring Distinctive Brand; and Manildra Group is sponsoring Emerging Brand of the Year.
In the Supplier category, Supplier of the Year has been joined by Most Improved Supplier and Supply Chain Partnership awards. All awards are determined via Advantage Australia's benchmark surveys of on and off-premise retailers. Kegstar is the sponsor of the inaugural Supply Chain Partnership award.
The Drinks Association is also proud to introduce three Contribution to Industry awards: the Gender Equity Award, Inclusive & Diverse Workplace Award and the Corporate Social Responsibility Award.
Coles Liquor is the sponsor of the Inclusive & Diverse Workplace Award; Aon is sponsoring the Gender Equity Award; and Endeavour Drinks Group is sponsoring the Corporate Social Responsibility Award.
"After five wonderful years, The Drinks Association decided it was time to view the Australian Drinks Awards program with a fresh eye," concluded Lennon.
"One thing that won't be changing is the credible, clear and transparent judging that has made winning at the Australian Drinks Awards so highly regarded."
The Australian Drinks Awards will be held at the Ivy Ballroom in Sydney on September 13.